Trying to find baby Mia appropriate shoes for the wedding seemed impossible! The high-street stores only provided basically styled, inexpensive footwear while the small boutiques offered extremely expensive alternatives.
This revelation led British Designer Kyle Edwards-Brooks to leave his high-paying job in London’s Finance District and focus on creating a premium fashion product for children which is luxurious, charming, timeless and affordable.
After speaking to hundreds of parents about what they look for in kid’s shoes, Kyle quickly realised that practicality and comfort were also key to a successful footwear brand. That is why BêJaKs invented its unique width-adjustment technology – not only making life easier for parents and carers but also allowing feet the freedom to grow.
Each and every shoe is carefully hand-crafted with the highest quality child-safe leather, superior arch support to retain shape, and resilient pull tags to aid with easy fitting; not to mention the non-scratching durable outsoles.
Working out of a small office, Managing Director James Holden and his fantastic team work tirelessly to keep true to the BêJaKs philosophy: Tradition Meets Innovation - a combination of elegance and functionality.
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